iOS still reigns over Android in Australia
iOS still reigns over Android in Australia according to the new research released by Google. 49% of the survey respondent owns an iPhone compared to the 25% android users. Read the full article here.
The survey also found that smartphone penetration in Australia has risen 15 per cent year on year, to 52 per cent, meaning that half of all Australians now use a smartphone.
Australians continue to use their devices to research products and discover businesses. Jason Pellegrino, head of mobile advertising for Google Australia, has used the data to scold businesses for not gearing their online offerings toward mobile users.
"The mobile revolution isn’t ‘coming’ â€” it’s already happened. Mobile is no longer optional: businesses need to develop a mobile strategy now, or risk getting left behind," he said.
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