Australians more engaged online compared to international counterparts

More than half of Australian internet users engage with brands via facebook according to a new survey finding report. This is 10% more than the figure in America according to a new survey report investigating local media consumption.

Here’s a summarised version of the survey findings:

• Australian consumers are more likely to ‘like’ a brand if they’re getting something in return
• 69% of Australian Facebook users login at least once per day
• 96% of Australians subscribe to at least one email marketing program
• 53% of consumers subscribe to email programs and have made a purchase after receiving a message
• 50% of twitter followers always read posts from their favourite companies

Learn more about consumer behaviour on social media this November in Sydney from experts.