Australia ranked 5th in the world for the number of apps downloaded per person
In March alone, Aussies downloaded about 66 million apps – making us fifth in the world for the number of apps downloaded per person, behind only Korea, Sweden, the UK and Denmark as reported in Herald Sun.
The explosion in demand has prompted hundreds of local companies, organisations and developers to produce their own tailor-made apps.
Josh Guest, managing director of Australian app developer b2cloud, yesterday said a high-tech industry worth tens of millions of dollars to the economy was emerging.
Companies pay anything from $30,000 to more than $1 million to develop an app. And while most cost less than $2 to download, they can be enormous money-spinners.
What does it mean to businesses then? In my opinion, as brands, you will need to think about the objective of having a customised app and how to engage customers through it. As a developer, the spike in app demand is a wonderful profit opportunity. But the question is what you are doing to promote your app, gain visibility amongst millions of apps and monetise it.
If you are keen, do join us in Sydney in November where we discuss these issues.