Aussie users generate $4.54 advertising revenue per user for Facebook
There are 11 million Facebook users in Australia. Each of them expected to generate $4.54 advertising revenue for Facebook this year according to an article in Sydney Morning Herald. Totalling to an expected $58 million advertising revenue for Facebook in 2012.
Average revenue per user in US is $9.45 while in Europe, the average revenue per user is $4.83. Global average revenue per use is $4.31.
As Facebook floats as a public company next week, pressure to increase average advertising revenue per user is expected to mount from shareholders.
Advertisers typically use Facebook as a cheap means of getting to lots of people with simple ads that appear on the right-hand side of a person’s page.
Currently, Facebook allows advertisers to contribute a wishlist of target audience, afterwhich Facebook places the advertisement on their behalf. Hence not allowing advertisers to deliver a targeted advertising campaign to the Facebook users.
This is going to be an exciting year as Facebook becomes a public company. Commercialisation is inevitable. And the opportunity for advertisers is huge if and when Facebook opens up its massive user database.
Are an advertiser, have you managed to leverage on Facebook effectively to achieve your business objective? Once again in 2012, Facebook experts will be conducting free seminars to share that with you in Sydney this November.