Mobile gadgets fuelling online advertising spend in Australia

Online advertising revenue went up by 19% the March quarter. This growth is fuelled by the proliferation of digital devices as reported in Australian Financial Review.

Paul Fisher, Interactive Advertising Bureau Australia chief predicts that online advertising will make up about 22% of total ad revenue by the end of 2012.

Advertisers were shifting more of their marketing budgets towards digital platforms as consumers took to online video, social media and “concurrent usage” (using two or more screens from TVs, PCs, smart phones and tablets).

General display advertising was the second-fastest growing category, recording 18 per cent growth to $153.7 million in the quarter and representing 21.6 per cent of total online advertising.

With the changing consumer behaviour, comes a change in how businesses reach out to their target audience. How is your business adapting to these changes in consumer behaviour?

Come November, leading Australian businesses gather to share their online advertising strategies in the new macro environment and learn from one another.