Linkedin finally jumps on the bandwagon with release of its iPad app

Despite the launch of iPad two years ago and its increasing popularity, Linkedin didn’t release an iPad app until recently reported on ARN.

Data shown that iPad is the fastest growing device on Linkedin. A 250 per cent year over year growth between 2011 and 2012 was registered. Hence prompting Linkedin to release the iPad app version.

LinkedIn Australia/NZ and South East Asia managing director, Clifford Rosenberg, sees the addition of the iPad app as an extension of the way the service is consumed via mobile devices.

When asked why it took so long for the iPad version of LinkedIn to come out, Rosenberg attributes it to the company making sure that it was “delivering the best experience possible for our members,” as well as building and designing the entire experience around the “unique and specific ways” that professionals use their iPads at work. Rosenberg says that LinkedIn has built it “from the ground up,” with the aim of tailoring the experience around the way people are using their iPads for professional use.

As we all know, mobile devices are sweeping the world by storm. New products built on enhanced platform are being launched continuously. As a brand and business, it is tempting to jump on the bandwagon, engage an app developer to develop an app just to be on the forefront of the trend.

There is no point in doing so in my opinion until you have established a real business objective and measure it. Very often, businesses launch an app and not update it regularly. If not, the app doesn’t serve any real purposes. Or isn’t marketed effectively for it to serve its real purpose.

If you are interested in learning how to effectively use mobile apps, then make a note to join us in November as we gather to discuss how to leverage on mobile app to grow business.