Whitepaper: A/B and Multivariate Testing

Creating and maintaining a website requires a substantial investment of time and money. This investment is justified by the website’s ability to produce reactions from visitors. Those reactions might include buying, donating, sharing, clicking, subscribing or renewing.

In internet marketing, these are known as conversions. Without these conversions the website fails to offer a return on investment.

Consequently it’s extremely important to optimize the web site to maximize the reactions it’s producing. However, there are countless strategies (social media, email newsletters, AdWords campaigns) for cultivating these reactions.

Past experiences might provide some guidance about what works best. However, there are lots of remaining decisions. How will it look? What will it say? What is the call to action? When will it be sent? Etc., etc., etc.

These decisions have a sizable impact on the outcome. However, it can be very difficult to discover which specific decisions are contributing to this outcome. A/B and multivariate testing provides a quantitative framework for testing variations and discovering the most effective ideas.

Here’s a whitepaper on A/B and Multivariate Testing for download. Read the whitepaper for more details about A/B and multivariate testing.

Come to the Internet Show Melbourne and visit booth 38 for a free consultation with Telerik Sitefinity on how you can use A/B and Multivariate Testing to grow your business.

Access to the Internet Show Melbourne exhibition showcase and seminars is FREE.