Getting a slice Australia’s online retail market worth $16 billion

Telsyte’s survey reveals that Australian consumers spent $15.9 billion online in 2011. This is a 64% growth over 2010, out of which the main drive of growth is discounted offerings.

It is expected that the online retail market will exceed $30 billion by 2016. The technological changes and economic conditions have accelerated the concept of discount online shopping.

As such, Telstye recommends entrepreneurs and start-ups to focus on online discounts/deals, mobile apps and group buying in order to get a slice of the retail pie.

Come April in Melbourne, leading online and mobile experts gathers to share on how to grow business using social media, online advertising and mobile apps.