@ziller_web presentation – eliminate anxiety, friction and express value proposition
Great presentation from Ziller in the ecommerce and payments seminar theatre on how to eliminate the barriers to sales on your websites.
- remove the friction, such as logins, unclear instructions, error messages etc
- anxiety such as unsecured sites, delivery costs
- boost your value proposition “why your site?” is it clear to the customer? Don’t assume you have the customer!