@ziller_web presentation – eliminate anxiety, friction and express value proposition

Great presentation from Ziller in the ecommerce and payments seminar theatre on how to eliminate the barriers to sales on your websites.
Key is
- remove the friction, such as logins, unclear instructions, error messages etc
- anxiety such as unsecured sites, delivery costs
- boost your value proposition “why your site?” is it clear to the customer? Don’t assume you have the customer!