Online Games- 8 top tips to boost your brand
Looking to increase #brandawareness through #onlinegames? Amer Bitar, Managing Director at Spacetoon International, shared his top 8 tips last week at The Content Management World 2011 conference at The #InternetShowME.
1. Be Creative! You need to be creative to get what your looking for from online games, i.e. by creating special characters etc.
2. Develop your own game/ app instead of using others.
3. Don’t think of the game as a stand alone concept, but use it as part of a full marketing plan.
4. Try some of the social gaming platforms that fit with your brand.
5. Use product placement – if used correctly it can enhance your brand.
6. Offer rewards. This is what gamers are here for.
7.Be greedy! Publish your game on all possible media; online, mobile, videogames etc
8. Use as a marketing tool first, and as a revenue stream later.
Interested in content and brand awareness? Find out more about Content Management World and The Internet Show.
