LUXURY BRANDS LEVERAGING OFF MOBILE

European designer labels are taking advantage of the fast evolving mobile advertising opportunities. French fashion house #Louis Vuitton is one of the first to start using the mobile space to further promote their brand in the digital space. As more and more luxury brands are involving mobile advertising  #Louis Vuitton has partnered with Apple to help promote the new app amble.

“We are seeing a surge in luxury brands leveraging mobile for both their marketing and advertising campaigns,” said Jonathan Tom, group manager of global trade marketing at Microsoft, Redmond, WA.

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The topic of Mobile advertising and more will be showcased at the Internet Show Sydney.