Retail Study: 1 #Facebook Fan = 20 Visits To Your Website




by Greg Finn


A UK based study by Hitwise analyzed data from the top 100 retailers to find how much additional web traffic was generated by each #Facebook fan. The metrics showed that each fan of a Facebook page produced an extra 20 visits to the website. In order to generate this number, Facebook traffic was analyzed and compared against Facebook Page data from Techlightenment.

facebook page

The study also found that brands utilizing Facebook the most saw increased brand searches on Google, Yahoo! and Bing. A top UK retailer, Topshop, saw brand searches increase by 54% after a visit to Facebook. This was a trend that stayed true for all of the top 10 brands, with brand searches increasing from 19% to 54% if a user previously visited their Facebook page.

facebook page


To find out more about Facebook visit the Internet Show Middle East – The Middle East’s only Internet business event, presented by Yahoo! Maktoob is the Middle East’s best attended and biggest event for digital marketing and online business.

It brings together over 2000 attendees from big, medium and small business and government, all eager to find new ways of doing internet business.




Tags: , , , , , ,


discuss this post


Add a comment




Current day month ye@r *