How to effectively manage content – Nintendo content management case study from bwired

Effective content management  – case study on bwired’s work with Nintendo:

Globally, Nintendo offers an extensive range of the latest consoles, games and accessories for the growing gaming community. The Nintendo Australia website provides visitors with information, images and video demos of their wide range of products, as well as engaging members through competitions, hints and tips, latest news and online support.

At the forefront of the gaming industry, Nintendo needed a website that would reflect their standing as a global gaming icon. They also required a comprehensive online solution that would be able to meet their dynamic needs.

Nintendo Australia made the move to bwired’s website management platform, coreDNA, after extensive testing of our design and development capability across www.nintendo.com.au and associated microsites.

coreDNA provides Nintendo with the ability to quickly and easily update website content, streamlining the execution of Nintendo’s many integrated marketing communication campaigns. The tools the platform provides are tied to the execution of business outcomes, helping achieve measurable results online and offline.

The functionality the coreDNA platform provides through its integrated applications plays a key role in engaging the community surrounding the brand. coreDNA facilitates communication between Nintendo and its visitors through Web Pages, Image Gallery, Press Kit, News and eNewsletter. These modules keep visitors informed and entertained whether it be via personalised content, imagery or video. Secure Member Pages allow users to login and access VIP perks, while Competitions offer exclusive opportunities to win the latest Nintendo games and accessories

Testimonial:

“bwired’s coreDNA platform makes it possible to get large online projects up in a matter of weeks, projects that might take up to 6 months to build otherwise. Coupled with bwired’s willingness to custom develop elements for our specific needs, and the broad range of services they’re able to provide, working with bwired is helping us quickly expand our online business. After only a short time since deciding to use bwired for all of our online solutions, we have already greatly increased our quality of online communication, are meeting more of our key communication strategies and are confident that we will enjoy a long and successful business partners

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