How to build a social media community – Atomic Media, Gold Sponsor of The Internet Show Melbourne
How to build a community using social media - Tennis Australia required a site that promoted Tennis to fans and players across Australia and internationally, to encourage participation in the sport all year round.
A social networking community application was developed, to "Find a Club/Coach/Partner" to create a simple path to the court for first time players and returning players. This feature uses a fully featured mash up of Microsoft Live’s mapping technology, delivering a seamless and useful experience to the end user and delivers Tennis Australia interested players to their local clubs.
Using our fully featured content management system Context, Tennis Australia has been able to roll out a web presence for over 3500 clubs. Syndicating the content from the main Tennis Australia website, and managing localised content for state clubs site sections conveys a vibrant web presence with unified theme and styles.
Download the conference brochure
Social brand
Sponsored by Atomic Media
@ 14:45 Your brand’s new BFF
• Learn how to build your Brand’s Best Fans Forever
• What is your brand’s Social Capital? – Use it or lose it
• Understand the art of social graph optimisation (SGO)
• Maximise your efforts in the social domain
• How to build support for advanced social media adoption
• Trends in social
Taki Konstan, Managing Director @ Atomic Media
