ROI of Social Media: By Guy R. Powell, Steven W. Groves and Jerry Dimos
Social media has come on the scene quickly and many companies have adopted it with great effect. But is it the best strategy built on a solid foundation of analytics and strategic framework? Is it delivering an ROI compared with other media and marketing investments?
ROI of Social Media, written by Guy R. Powell, Steven W. Groves and Jerry Dimos, will explore how marketers can build strategies that are based on a solid strategic foundation, programmes that can be measured, and that have metrics to help continually prove and improve their results. expect to manage it effectively.
For more information on the publication, please visit www.ROIofSocialMedia.com.
About the Authors
Over the last 20 years Guy R. Powell, has worked with businesses around the world to develop and refine sales & marketing strategies based on solid metrics and analytics. In his current consulting activities Guy trains, speaks and consults with Global 5000 businesses to uncover strategic and tactical marketing opportunities to drive revenue and profits that work best for least cost.
Steven W. Groves is a social media strategy consultant that the best in the industry go to when they have questions about the tactics, tools and strategy of social media. From the early days of online web-based social communities, Steven has been at the forefront of using and deploying social technology for business and has kept a consistent eye on the questions of ROI for social media.
Jerry Dimos is a brand strategist working with some of the largest CPG and FMCG brands in the world. His work in the Southeast Asian and Chinese markets have driven brand value for new products and innovation for brands and marketers in the Asian and European markets.
If you want to hear more on what Jerry Dimos, Partner of LiTMUS Group, have to say about measuring the social media value, then you should join us at Social Media World Asia 2011! He will be participating in the open sharing session on ‘Utilizing social media analytics to measure social media value for your business’, on 15th April 2011. Register today to enjoy the early bird price!
