8 great international #socialmedia campaigns that Australian companies can learn from – part 1

The use of social media by Australian companies at the beginning of 2011 is much higher than it was at this time in 2010. But even so, Australian organisations still need to learn from the clever social media tactics of businesses worldwide.

Here’s the first of our series of 8 great international social media campaigns:

The Del Mar Racetrack in Southern California drew 27000 more people to the races, according to this article on socialmediaexaminer.com.

‘like many entertainment industry venues, Del Mar attendance has dipped in recent years due to the ailing economy. But in 2010, the track added a new star to its marketing lineup – social media.’

“That’s an increase of 27,000 bodies,” said Craig Dado, senior vice president of marketing at Del Mar Racetrack. “In this economy, I’ve got to be honest, it was a little bit surprising.”

Learn more about social media campaigns here.