Retailers have spent decades learning how to optimize the in-store experience. Now they will have to optimize the at-home experience. Home delivery services and same-day […]
Physical distribution management (PDM) is concerned with ensuring the product is in the right place at the right time.
‘Place’ has always been thought of as being the least dynamic of the ‘4Ps’. Marketing practitioners and academics have tended to concentrate on the more conspicuous aspects of marketing. It is now recognised that PDM is a critical area of overall marketing management. Much of its expertise is ‘borrowed’ from military practice
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