Robert Safrata is the CEO of Zipments.ca, which he started in 2013, believing in the distributed intelligence of many. He is also a strong proponent […]
Physical distribution management (PDM) is concerned with ensuring the product is in the right place at the right time.
‘Place’ has always been thought of as being the least dynamic of the ‘4Ps’. Marketing practitioners and academics have tended to concentrate on the more conspicuous aspects of marketing. It is now recognised that PDM is a critical area of overall marketing management. Much of its expertise is ‘borrowed’ from military practice
New in distribution
More in distribution