Last-mile delivery can be seriously challenging. When it’s done perfectly, the last-mile can enhance a brand by bringing an amazing customer experience right to the front […]
Physical distribution management (PDM) is concerned with ensuring the product is in the right place at the right time.
‘Place’ has always been thought of as being the least dynamic of the ‘4Ps’. Marketing practitioners and academics have tended to concentrate on the more conspicuous aspects of marketing. It is now recognised that PDM is a critical area of overall marketing management. Much of its expertise is ‘borrowed’ from military practice
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