The following is a blog provided by Christian Raehlmann, a student blogger from Georgia Tech attending the Home Delivery, Etail, and Click & Collect Show […]
Physical distribution management (PDM) is concerned with ensuring the product is in the right place at the right time.
‘Place’ has always been thought of as being the least dynamic of the ‘4Ps’. Marketing practitioners and academics have tended to concentrate on the more conspicuous aspects of marketing. It is now recognised that PDM is a critical area of overall marketing management. Much of its expertise is ‘borrowed’ from military practice
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