Leading Asian Retailer Zalora Scales Communications with Nexmo APIs

Written by on August 29, 2016 in customer satisfaction, e-commerce, Reports with 0 Comments

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Today, more and more shoppers are going mobile, changing how businesses engage these consumers. While there is still a use case for email, the channel faces stiff competition from mobile, which has proven an effective user acquisition, marketing and operational messaging channel. Understanding this trend, popular fashion retailer ZALORA sought a SMS solution to implement effective marketing campaigns and provide customers with reliable transaction, order and delivery updates.

ZALORA partnered with leading cloud communications provider, Nexmo, to use its robust SMS API for:

  • Reactivation campaigns – Customers who have not purchased after a certain amount of time will receive a SMS with device-specific coupon code that can be used for their next ZALORA purchase. In addition, SMS provides an easy way to bring customers back to ZALORA’s website and/or brand app.
  • Event marketing campaigns – Time-specific events including Cyber Monday, Black Friday, November 11, December 12, and birthdays are critical marketing periods for ZALORA, and SMS allows them to communicate region-specific sales in real time.
  • Transaction & operational updates – When a customer places an order, they receive real-time confirmations, payment reminders and delivery notifications via SMS.

Download the full case study here >>

Want to learn more about how Nexmo helps retailers, logistics providers and eCommerce companies realize the power of cloud communications in their business? Check out their keynote at the upcoming Home Delivery World West. Charlotte Fors, VP of Sales for Nexmo will be delivering a keynote address at 4:50pm on Day 1 of the show.

 

 

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About the Author: Hello my name is Freya and I am a Marketing Manager at Terrapinn.. Please feel free to comment and share your views! Google .

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