Ship-from-Store is the new black


Amazon is undoubtedly a trendsetter. As one of the first – and most visible – companies to offer same-day delivery services, it has once again raised the bar for competitors.

A flurry of retailers have subsequently followed in its wake, with innovative techniques and strategies emerging as a result. Chief among these is “ship-from-store”, which allows for shorter delivery times by transforming brick-and-mortar stores into fulfillment centers. Ship-from-store has proven especially fruitful for major retailers who have a ubiquitous presence of brick-and-mortar stores, which allows for expedited shipping compared with warehouses hundreds of miles away.

Early adopters such as Walmart have experienced success with the model, which portends that many others retailers will be likely to come on board in the near future.

While this and other strategies may be necessary in order to keep pace with Amazon, launching massive initiatives can be costly and time consuming for retailers. Effective order and inventory tracking is imperative, with a number of companies opting to revitalize their technological infrastructure. Additionally, employee training and preparedness is a key consideration. For smaller retailers who cannot achieve the economies of scale and locational convenience that The Gap, Nordstrom’s, Macy’s, and Best Buy offer, ship-from-store is unlikely to be a viable alternative.

Will ship-from-store allow for a more even playing field, or will Amazon continue to dominate? What other strategies are likely to emerge among retailers? As always, weigh in below!

To learn about ship-from-store, same-day delivery and other key developments in home delivery, you need to attend Home Delivery World this April in Atlanta. We will be bringing together senior-level executives from the entire home delivery value chain to discuss strategies to optimize B2C product fulfillment. Click here to register!

[Photo source: Flickr lord enfield]

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About the Author

About the Author: Krista Antinis is a tech-loving, self-certified bibliophile with a feverish passion for enterprise innovation, branding and trends. She is a conference manager for Terrapinn’s Enterprise events for the Americas, where she engages with the biggest and most recognizable B2C brands in the world to optimize the home delivery life-cycle. Her hobbies include acting, dancing (everything ranging from hip hop to breakdancing and Zumba), debating and current affairs, and succumbing to reality TV infatuations (namely, Celebrity Apprentice). She loves networking, encountering new people and ideas, traveling, and sharing her humble insights with the wider world. She tries to expand her mind on a daily basis so feel free to comment, question, or refute – bring on the discourse! .


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