Pharma and social media: There are many complications when listening to what patients/consumers are saying about drugs on the web and using..
Is there any other business aside from Pharma where I could remain in business despite most of my customers not trusting me? Banking, perhaps? I pondered this whilst reading the results of a fascinating survey by doctors.net..
I’ve spent the last few months buried in the pharmaceutical marketing world, working hard on producing the Pharma Marketing Show, which..
Digital marketing for pharma at its best: We are about to start promoting Digipharm Europe 2012 and thought we would take a quick look back..
Is it worth developing apps that help patients monitor and manage their disease? A recent article in the British Medical Journal showed that..
A fantastic presentation at last year's DigiPharm meeting likened pharma marketers to digital sheep. I hear you ask what is a digital sheep?..
In a resent pharma marketing survey I conducted when researching topics for this year’s DigiPharm Europe I asked “what are the key..
What topics would like discussed at DigiPharm Europe 2012? I am looking for your input to help me shape the programme to include topics..
Blog post courtesy of VIVA! Communications Many Australian neurologists and rheumatologists are already ‘digitally-oriented’ and embracing..
Blog post courtesy of VIVA! Communications Simply uploading a printed version of a pharmaceutical sales aid to a tablet device, such as the..
Edward Stening, Marketing Manager for Pfizer Australia will be delivering a case study at Digital Pharma Marketing World Australia next week...
