Video: Monitoring the conversations of key influencers online

youtubevid6 Digipharm is over for another year, however that doesn’t mean the content will stop. Here is a video of Judith von Gordon, Head of Media & PR, Boehringer Ingelheim, discussing social media monitoring, particularly:

- Monitoring the conversations of key influencers
- Monitoring as an early warning system
- Monitoring leading to evaluation
- Monitoring leading to engagement


Social media monitoring your brand can be a complex and time consuming process. How is your company monitoring the vast social media universe? Share your stories below.


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