Video: Monitoring the conversations of key influencers online

Digipharm is over for another year, however that doesn’t mean the content will stop. Here is a video of Judith von Gordon, Head of Media & PR, Boehringer Ingelheim, discussing social media monitoring, particularly:

- Monitoring the conversations of key influencers
- Monitoring as an early warning system
- Monitoring leading to evaluation
- Monitoring leading to engagement

Social media monitoring your brand can be a complex and time consuming process. How is your company monitoring the vast social media universe? Share your stories below.