How is mobile impacting healthcare communications? #digipharm

Jody Nair, PMP, PgMP, Manager Strategy & New Technologies at Bristol Myers Squibb spoke at Mobile Pharma World Europe 2012 on Wednesday. She discussed the wants and needs of consumers, healthcare practioners, patients and pharma. She believes:

- Consumers want information in real time, targeted & personalised

- Health Care Practioners need to optimise their workload & improve patient outcomes

-Patients want the self-management of their conditions to be easier

-Pharma want to increase their brand value

She also went on to talk about the advantages of using mobile:

- Omnipresence

-Improved time relevance

-Location awareness

-Customer education awareness

-Improved physician patient communications

-Better coordination & communication

Thanks Jody for being part of the discussions at Mobile Pharma World Europe 2012!