iPads as practical tools to support the field force? #digipharm

Mrs. Seda Atici, Senior Product Manager from Boehringer Ingelheim discussed at Mobile Pharma World Europe 2012 today the advantages of sales reps using ipads. Currently sales reps do not like using laptops due to their weight, power-on-time, security, battery life & the fact they are difficult to handle. So why should reps move towards the use of ipads? According to Ms Atici

-They can become a multimedia, customizable presentation for the rep

- Updates can easily be distributed via a network

- It’s lighter than a laptop

- Allows reps to comfortably present interactive content during a multitouch screen navigated detail

Are your sales guys already using iPads? Are you considering rolling them out?