HTML5 the future for digital communications #digipharm

Jamie Manning, Manager, Global Digital Communications at Biogen Idec, spoke yesterday at Mobile Pharma World Europe 2012 about leveraging the power of HTML5 for his organisations global digital communications. For those who don’t know HTML5 is the latest generation of HTML and has the ability to create highly dynamic & visually rich content for web & mobile. It is focused on eliminating third party applications & plug-ins like Adobe Flash & Java. He believes that Adobe Flash is dying and will soon be replaced by HTML5.

HTML5 is platform and browser independent so its viewable on web, iphone, Droid etc. Consequently it eases the creation, publishing and sharing of content. Jaimie has to ensure that Biogen Idec have an effective and efficient platform for crating, maintaining and supporting websites, mobile apps, social media and other emerging platforms and he believes this will happen with the introduction of HTML5.