Hedwig Scheck from GlaxoSmithKline discusses the future of mobile in pharma
The presentation covers the status and definition of mobile media, examples of use for pharma, the success story of iPhone App Fit-for-Travel and Outlook/Future. Download Hedwig Scheck’s presentation on mobile for pharma
Hedwig Scheck is responsible for the ebusiness department of GlaxoSmithKline in Germany. She has experience in the digital marketing for pharma for nearly 10 years. Her passion for innovative ways of communication led to several award winning solutions melting online and offline channels. Hedwig sees the use of digital as a big chance for pharma to change not only ways of communication but also ways of thinking.
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