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Pharmaceutical Marketing: finding the right mix

thumbnail - Pharmaceutical Marketing: finding the right mix

I’ve spent the last few months buried in the pharmaceutical marketing world, working hard on producing the Pharma Marketing Show, which..

Mobile pharma strategy- do you jump on the band wagon? #digipharm

thumbnail - Mobile pharma strategy- do you jump on the band wagon? #digipharm

I was recently reading an article from Daniel Ghinn taken from his talk at Mobile Pharma World Europe last week. I wasn’t able to attend so..

Why did Janssen close the Psoriasis Facebook page?

thumbnail - Why did Janssen close the Psoriasis Facebook page?

At Mobile Pharma World Europe this week Dr Sameer Mistry from Janssen discussed the ideas and development for their Psoriasis mobile App...

How is mobile impacting healthcare communications? #digipharm

thumbnail - How is mobile impacting healthcare communications? #digipharm

Jody Nair, PMP, PgMP, Manager Strategy & New Technologies at Bristol Myers Squibb spoke at Mobile Pharma World Europe 2012 on Wednesday...

iPads as practical tools to support the field force? #digipharm

thumbnail - iPads as practical tools to support the field force? #digipharm

Mrs. Seda Atici, Senior Product Manager from Boehringer Ingelheim discussed at Mobile Pharma World Europe 2012 today the advantages of sales..

HTML5 the future for digital communications #digipharm

thumbnail - HTML5 the future for digital communications #digipharm

Jamie Manning, Manager, Global Digital Communications at Biogen Idec, spoke yesterday at Mobile Pharma World Europe 2012 about leveraging the..

Check out the promo video for #Digipharm Europe 2012

thumbnail - Check out the promo video for #Digipharm Europe 2012

Digital marketing for pharma at its best: We are about to start promoting Digipharm Europe 2012 and thought we would take a quick look back..

Social media health communities and listening

thumbnail - Social media health communities and listening

A recent report by PwC has found that online consumer communities were found to have larger numbers of members and interactions, by both community..

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