Letter from Gerd Leonhard: Welcome to the World e-Reading Congress 2012
In the run up to the World e-Reading Congress 2012, we speak to keynote speaker, Gerd Leonhard, CEO, The Futures Agency about his insight for the Publishing industry…
Positioning Your Publishing Business for the future: How to Capitalise On 21st Century Content Economics…
“I am a longtime commentator on how the digital, mobile and social-media revolution has left Publishers reeling and in a state of total change or even disruption. This is a call to action to transform your business to embrace and conquer the digital age. Failure to do so will mean inevitable friction, market confusion and possibly a dysfunctional content ecosystem, when on the other hand you could stand to profit from long term revenue generating opportunities.
It is often said that where attention flows money follows, but the question is how, where and when to convert them. Today, digital natives are viewers, users, followers, friends, co-creators, co-producers or crowd-sourced collaborators, all-in-one. Going forward, data is becoming the new oil, and understanding, analysing, predicting and staying ahead of your ‘connected consumers’ is quickly becoming a MUST for your business in 2012 and beyond!
So far, technological content protection measures have not been successful. Instead, future ‘protection’ will need to come from the business models and from social cohesion. Delivering tangible value and inventing new free, freemium, feels-like-free models will be crucially important. Just look at Skype, Spotify, Amazon and the undisputed master of ‘free’ – Google. You need to asses the role ‘free’ will play in your business. How will you monetize your content and which new and innovative revenue generating concepts will transform the commercial prospects of your business?
Yes, methods of monetizing content are fragmented, but also much more powerful, immediate and liquid than ever. This industry, this transitional period and the World e-Reading Congress 2012 are all key opportunities to harness your digital footprint and develop strategies that will pay dividends in solid revenue.
I look forward to meeting you all at the World e-Reading Congress next May.”
Gerd Leonhard, CEO, The Futures Agency – Opening Keynote Speaker 2012.
› Download a brochure here to find out more about the World e-Reading Congress (15-16 May 2012)
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World e-Reading Congress 2012 latest news and updates
Network with over 200 Publishing Professionals and share your ideas, knowledge and expertise with like-minded industry leaders. The World e-Reading Congress will bring publishing thought leaders together under one roof to solve industry challenges and equip your team for success in 2012 and beyond.
Capitalise on all screens to reap rewards! Tablets, e-Readers and beyond…
Join the debate with Wolters Kluwer, Pearson and the Wall Street Journal on how to leverage the device market as a tool to compel market buy-in and consider how the form factor of these devices will influence the way your content is consumed.
› Download a brochure here to find out more
› Register online now and SAVE up to £260
Moving beyond print to locate strategies for robust return
Be part of the discussion as Google, Random House, Harper Collins, Bloomsbury and Palgrave Macmillan determine eBook pricing: to discount or not? We discover how publishers will set the bar for creative revenue generation, and how page view, subscription, renting and micro-billing models will boost your bottom line.
› Download a brochure here to find out more
› Register online now and SAVE up to £260
Striking a balance between value vs. price to compel buy-in
Determine how The Sunday Times, The Telegraph, FT.com and Times of India will repackage news content to push consumers to pay, compete with aggregated content, harness the potential of pay walls and maximise subscription conversion and customer retention.
› Download a brochure here to find out more
› Register online now and SAVE up to £260
