We would want you to join us at the World Low Cost Airlines Congress for 3 days in London and join our in-house marketing team in an effort to cover the amazing content we will have presented at the event by high level world los cost airline industry speakers we have lined up.

We want to hear from a wide range of voices reflecting all levels of seniority and experience in the industry and we hope it will become a significant forum for debate on the low cost airline landscape.

This is your chance to get involved! If you’re interested in joining us, please contact me today on alina.fisher@terrapinn.com

What do guest bloggers get?

As a guest blogger you benefit in a few ways…

• You get the chance to attend the 3 day conference for free
• You get a big audience seeing your post on our blog and Twitter
• You get to share your views on the current issues in the low cost airline industry and have fun for 3 days at the summit

To be considered for the role, please email me on alina.fisher@terrapinn.com I will get back to you very soon.

Thanks,

Alina
Marketing Manager

Mr Pasupathi, a Singaporean citizen, brings 16 years’ experience in senior roles across the aviation, finance and energy sectors. He was Jetstar Asia’s first Chief Financial Officer between 2004 and 2007, before shifting to Kuwait to work for Jazeera Airways and later a German oil company in Singapore.

Just one day after Jetstar inked a deal with China Eastern to set up a low-cost affiliate in Hong Kong, the Singaporean operation appointed Barathan, among the four candidates in the final shortlist, as its next chief executive.

Jetstar’s group chief executive officer Bruce Buchanan said: "He has worked with the brand, he understands the culture and he was part of the establishment team. With his experience, he can hit the ground running very quickly."

“His 10 years’ experience in oil and gas industry has equipped him with detailed knowledge of the leading cost driver in aviation, namely fuel, and his familiarity with supply chain management gives him a sharp sense of process optimisation,” Chairman of Newstar (holding company of Jetstar Asia) Mr Dennis Choo added.

The focus is to continue growth of the Singapore carrier as part of the Jetstar brand. The family comprises airlines in Australia and Vietnam, as well as future start-ups that have been announced with partners in Japan and Hong Kong.

Jetstar Asia seconded Paul Daff, most recently the boss of Qantas’ New Zealand subsidiary Jetconnect, to Singapore as Jetstar Asia’s interim chief executive. Mr Daff will remain until Mr Pasupathi takes up his new role on 2nd July 2012.

In his first official conference appearance as Jetstar Asia’s new CEO, Mr. Barathan Pasupathi will share Jetstar Asia’s plans in the North Asian and China market at the 5th edition of Aviation Outlook China 2012. He will also cover discussions on current destinations served to future route opportunities with the forthcoming launch of Jetstar Hong Kong. Catch him during our morning plenary session on day two on the 11th of July 2012.

The resolution also said EU aviation policy should focus more on the needs of regional airports, as these airports are vital for social and economic development and can reduce congestion at big hubs. This could be done by integrating them in the Trans-European Transport Networks (TEN-T).

Philip Bradbourn MEP (UK, Conservative) said regional airports are: “currently priced out of the market, leading to greater consolidation between major airports and airlines, the result being less choice and higher prices for customers.

“This must be counteracted by removing economic barriers and better defining their role in the transport network.”

Bradbourn called on the Commission to speed up work on the Single European Sky initiative and to find a way for regional airports to help alleviate capacity problems in bigger airports.

However, MEPs said “certain practices of dominant low-cost airlines” need to be tackled, including “abusive” booking fees, hand-luggage restrictions (which impacts on retailers at the airport) and a cap on overweight baggage charges should be considered.

What do you think of this latest resolution? Is the pledge to tackle some airline fees and restrictions fair? Have MEPs got it right in terms of their analysis of the problems facing regional airports and they ways they could be helped?

Ok, so imagine your an airline exec operating in Europe at the moment. Now imagine you’ve got a collection of the finest minds in Low Cost aviation at your mercy, waiting to answer any question you want. What would you ask? Here’s just five of the questions I’d ask:

•    How should traditional business models evolve to combat rising competition from network carriers?
•    How can LCC’s develop sound fuel strategies & crisis management for survival?

•    How can you increase yield/seat – and how can you capture the corporate traveller?
•    What distribution strategy offers the highest ROI?
•    How do you maximise ancillary revenue?

Might want to add something about consolidation and how that’s going to pan out in Europe too.

Any other burning questions on the minds of low cost aviation execs you can think of?

A change of culture and focus was needed to really get the most out of each and every flying customer. Alitalia created a single team responsible for driving ancillary revenue, and with buy-in from executive management created in internal incentive programme for project owners.

The company then created a streamlined distribution platform, dedicating an area of the website to ancillary services and a plan to broaden communication channels.  New partners were secured and a dedicated offer for members implemented. Baggage fees were rationalised and a 2nd fee imposed with a focus on integrity at every stage. New commission base and unbundled services were introduced.

What was the result of this fiercely implemented ancillary revenue strategy? Between 2009 and 2011 Alitalia saw revenue/passenger grow by 15%, and continue to climb. The strategy continues to grow as lessons are learned and new challenges encountered.

Find out which lessons the company learned the hard way, and how they are adapting to continually improve ancillary services for customers – Aureliano Cicala, Head of Ancillary Revenue, IFE and Cabin Services at Alitalia, explained the full strategy and plans for the future at the World Low Cost Airlines Congress in London last year. You can download his presentation slides here. 

At the World Low Cost Airlines Congress in London last year a diverse group of airline executives and 3rd party ancillary revenue providers discussed the following:

· How can LCCs choose the best partner? What are the ingredients of a successful partnership?

· How can airlines cater to a diverse demography through ancillary revenues?

· Improving conversion rates by implementing an attractive rewards programme

· How to compete more effectively against the OTAs and supplier direct with your non-air ancillary products

· How can LCCs take advantage of your “first kiss” status with your customers?

· What lies beyond the big 3 of cars, hotels and insurance-what can we lean about future customer needs?

Watch the discussion in full, here –

Gunnar Mägi, Development & Marketing Director, Estonian Air

Tara Naidu, Chief Commercial Officer, Air India Express

Robbert Jan Meerpoel, CEO, Holiday Cars Group

Bobby Healy, CTO, Cartrawler

Alex Blake, Vice President, Global Head of Travel Insurance, ACE Travel Insurance

Steven Greenway, Commercial Partner, Mango Aviation Partners

The 9th annual World Low Cost Airlines Congress is taking place in London from 17-19th September 2012. Check out the brand new speaker line-up of CEOs from WizzAir, Scoot, JetBlue and more, plus a full list of attending airlines.

At Aviation Outlook Asia last year, Petteri Kostermaa, Sales Director – SEA of Finnair, shared with our attendees on his presentation ’Turning to Asia to feed Finnair’s European routes’. During his presentation, Petteri shared with the crowd on how Finnair’ leverages on Helsinki’s ideal location to feed traffic from Australia and Asia to other European destinations. He also spoke about how Finnair has adjusted their products and services to the demands of Asian travelers.

If you are interested to find out what he shared as well as Finnair’s growth strategy, download his presentation here!

Aviation Outlook Asia 2012 will be held this year from 17 – 18 October in Singapore. The 5th annual Aviation Outlook Asia will highlight the successes of emerging aviation giants from Southeast Asia, Indochina and North Asia. The conference will focus on how Asia’s airlines will strategise, plan & finance for growth, increase, deepen & widen their sales & market reach, and how airlines will connect & partner with airports & other industry partners. To find out more about the event, visit our website at www.terrapinn.com/aviationasia.

At Aviation Outlook Asia last year, Jeff Bernier -  Managing Director, Asia Pacific Sales and Affairs of Delta Airlines spoke about the importance of partnerships and alliances in growing revenues in Asia. To airlines, joint ventures and alliances are definitely very important as they help the airlines deliver greater market access and share. In his presentation, Jeff elaborated on the strategic partnerships for growth in China and how Delta Airlines plan to grow in Asia. He also shared with the attendees insights on how to build a premium brand in Asia by investing in customer service, which is a factor that is viewed highly important by the consumers.

To view his presentation, download it here!

Aviation Outlook Asia 2012 will be held this year from 17 – 18 October in Singapore. The 5th annual Aviation Outlook Asia will highlight the successes of emerging aviation giants from Southeast Asia, Indochina and North Asia. The conference will focus on how Asia’s airlines will strategise, plan & finance for growth, increase, deepen & widen their sales & market reach, and how airlines will connect & partner with airports & other industry partners. To find out more about the event, visit our website at www.terrapinn.com/aviationasia.

Low cost airline industry – what are the latest challenges and developments? Skyrocketing fuel prices, escalating security concerns, revised inventory management policies, competition from other transport modes, and industry consolidation—all these combined pose significant challenges for the air cargo sector. However the Chief Editor of Air Cargo Update Chandrima Dutta, believes that the situation is about to change: “While large companies have been definitely leveraging technology to a great extent, even the medium and small enterprises are slowly beginning to use it efficiently and effectively with the help of technology providers who have revolutionised the way the air cargo business is being done.” Read this issue of the Air Cargo Update to find out more.

Download the FREE issue of Air Cargo Update magazine now >

Air Cargo Update are our media partners at the World Low Cost Airlines Congress 2012 and they have kindly agreed to provide a free copy of the magazine to our readers.

In this issues you will read about:

• Boeing forecasts $1.5tn growth for Asia-Pacific market
• New technologies key to growth of the Middle East air cargo industry
• TNT Express announces new strategy to remain independent
• Cost of Safety
• Restoring Libya’s air services a vital part of growing the economy
• EgyptAir selects Lufthansa System for network management
• Struggling Gulf Air ceases operations on four more routes
• A380 safety checks extended, Airbus says planes safe

Download the FREE issue of Air Cargo Update magazine now >

Julieanne Alroe, CEO at Brisbane Airport will be sharing her vision for Brisbane Airport and Queensland’s growth at the prestigious Australia Pacific Aviation Outlook Summit.

Over 23-25 July 2012 aviation and airport executives from around the globe will gather at the Hilton Hotel Sydney to speak on the latest innovation and strategy and to form critical business partnerships.

Brisbane Airport has recently been awarded the prestigious Skytrax World Airline Awards. BAC was named ‘Best Regional Airport’ at the annual awards ceremony in Vienna in April.

Winners are based on the Skytrax Customer Survey which engages tens of thousands of passengers globally to measures satisfaction with the services of the world’s leading airlines and airports.

For more information about seeing the presentation see the Aviation Outlook website – http://www.terrapinn.com/conference/aviation-outlook/index.stm