Ancillary revenues – "Where is the next €10 million coming from?"

David Leitch from LSG Sky Chefs presented the results of the company’s on-board services market research at last years’ World Low Cost Airlines Congress in London. Among other points, he took us through the following:

· How to gain an in-depth understanding of consumer preferences and tolerance levels for ancillary products and services

· How to build and sustain competitive advantage in a fierce market environment and still make that extra buck

· How to leverage the supply chain to maximize value, mitigate risk and benefit from a combined pool of expertise, skill set and tools optimizing revenues

Here’s what he had to say -

You can also download David’s slides for free here.