5 Most Read Articles This Month
The topics of the top most-read articles this month range from key questions airline CEOs should have an answer for in order to be successful, to how to grow airline revenue via mobile, as well as an interview with Christopher Mueller from Aer Lingus on his advice to survive challenging marketing conditions.
1) 7 Key Questions Low Cost Airline CEOs Must Answer to Grow Profitability
Michael O’Leary, Carolyn McCall and other CEOs of low cost airlines (and for that matter most hybrid and full service airlines) in Europe face an uphill battle. Their challenge is one of how to grow profitability in a maturing and saturated market. What does this mean?
2) Download our latest Market Intelligence Report on Asia’s aviation market
As part of the preparation for Aviation Outlook Asia 2012, we’ve recently compiled the results of a Market Intelligence Report that was designed as a tool to measure the industry’s views & outlook towards the growth prospects for Asia’s aviation sector. Asia is the fastest growing aviation passenger market & the key region of focus for all industry players at the moment. With ample opportunities for business and partnership opportunities for industry players to leverage on in Asia, this report focuses on the key challenges & priorities of Asia’s airlines.
3) Three Ways to Grow Airline Revenue via Mobile
Vueling’s Maria Cardenal gave a talk at last years’ World Low Cost Airlines Congress on how to use mobile technology to improve revenue growth for an airline. Mobiles are almost always on, always with us, and always connected (unless like me you’re an O2 customer). On average people spend 38 days out of a year using their phone. And of the world’s 4 billion people, a massive 1.08 billion are using smart phones.
4) How to Reduce Online Fraud: A Lesson from Southwest Airlines
Southwest Airlines is an industry leader in online bookings via southwest.com. The carrier also has the lowest rate of online fraud – 33% lower than some it’s competitors. One of the key factors to the airline’s success was the adoption of Accertify’s Interceptas platform for enterprise-wide transaction risk screening. Below, Accertify CEO Jeff Liesendahl explains how the technology impacted Southwest operations.
5) Christoph Mueller of Aer Lingus on how to survive challenging market conditions for LCCs
Christoph Mueller, CEO of the Irish airline Aer Lingus, sat down with John Strickland at last years’ World Low Cost Airlines Congress for a one-to-one interview.
Aer Lingus faces very challenging market conditions with the weakness of the Irish economy and intense competition from Ryanair, also a very vocal shareholder. What are its strategies for survival? Can it remain independent and how does it see itself evolving as it migrates away from the core low cost model?
