Download e-book: 7 ways to maximise ancillary revenue

How can you maximise ancillary revenue and still maintain competitive advantage?

We posed this question to some aviation executives who have proven the benefit of ancillary revenue strategies to the global transport industry – not only do they offer passengers an array of options to improve their journey, they an also dramatically increase profitability with very little effort from the airline. There’s a lot that passenger rail can learn from these thought-leaders, such as this taster from Andreas Schulz –

You have what your customers want, but is that what they really need?

Ancillaries have dramatically proved to become the backbone of new income sources for airlines of all types – from classic legacies to LCCs. Consumers have learnt to arrange and live with this new jungle and ambiguity. However, to keep customers on your side, it’s paramount to have the old rule in sight, which simply says: What are your customers’ needs?
If carriers are too “creative” in inventing new ancillaries –  which reflect in your customers’ eyes no benefit or are seen as pure cash piracy, you’ll cultivate a growing problem with your customers. Consequently, look for the real benefit and be – in a positive sense – creative.

We’ve compiled all of these responses into an e-book, you can download it for free here to get more insight from Spring Airlines, Monarch, Jazeera and more!

And if you’re interested in ancillary revenue for rail check out the Rail Revenue & Customer Management World Congress happening in November.