New markets: LCCs in Japan (download)

Japan can boast the busiest airline route in the world (Tokyo to Sapporo). It also holds the title for number 3 (Tokyo to Fukuoka), number 6 (Tokyo to Okinawa) and number 9 (Tokyo to Osaka). So not surprising that this is a region of ever-growing interest for LCCs and their partners.

Patrick Murphy is a corporate advisor for Japan’s relatively new Peach Aviation. He was kind enough to share some insight around developing a business model appropriate to the Japanese market, at the World Low Cost Airlines Congress last year. Patrick’s talk included:

· Understanding the development of LCCs in Asia

· How is Japan opening up to LCCs? What is the size of the opportunity to be maximised?

· How can a full service carrier successfully set up an LCC? What are the lessons learned?

· Perspectives on future business models in Asia

To get the full scope of his expertise you can download his presentation slides for free here.

What do you think future growth will come from for low cost airlines in Asia?