Maximising the impact of your internet distribution strategy

Should airlines choose OTAs or focus on their own websites to improve distribution? This was the question posed to panellists at the World Low Cost Airlines Congress in London. The likes of Expedia, Skyscanner and Booking.com are increasingly influential over air travel buyers, as an internet-savvy generation has come of age. Hear what executives from Transavia, Condor, Germanwings, Scrapesentry and BCS Technology have to say in the video presentation below:

Find out how to optimise your web sales strategy at Travel Distribution World Europe – click here to be taken through to the event website.