Germanwings becomes the latest low cost airline to distribute through Sabre

Germanwings has become the latest low cost airline to sign a new agreement with a global distribution service (GDS).

The agreement with Sabre Travel Network gives the carrier worldwide distribution. Flights sold through Sabre will include a piece of hand luggage and a free onboard snack or refreshment.

The move follows on from Sabre’s announcement last week that it has renewed its distribution agreement with easyJet. The new agreement will allow Sabre users to take part in the carrier’s allocated seating trial on selected routes. It means passengers can book a seat when they purchase a ticket.

Both these low cost airlines also distribute through other GDSs, such as Amadeus and Galileo / Apollo, part of Travelport.

Low distribution costs are crucial to airlines, which is why some claim it is better to sell directly. However, GDSs give airlines good access to the managed travel sector, in particular business travellers – a crucial strategy for easyJet in the current economic climate.

What do you think – can low cost airlines really afford not to distribute through GDSs?