How #easyjet attracts the business traveller
easyjet’s chief executive Carolyn McCall spoke at last year’s World Low Cost Airlines Congress about the airline’s growth strategy. The group aims be Europe’s preferred short haul airline, and the airline-of-choice for business travellers.
This follows a trend among other LCCs, and travel providers, all looking for new strategies to attract corporate paying customers. So how is easyjet securing advantage?
To find out, watch Carolyn’s full presentation below, and download her corresponding presentation slides here.
