Maximising 3rd party and commission-based ancillaries for an airline business

The airline business – especially companies like RyanAir, easyjet and other LCCS – secures extra revenue from 3rd party sales and commission-based services. Hotels, travel insurance and car rental companies have a great opportunity to partner with low cost carriers and other airlines, not only accessing airline customers, but also providing a key service to the revenue-driven minds within an airline business.

At the World Low Cost Airlines Congress in London last year a diverse group of airline executives and 3rd party ancillary revenue providers discussed the following:

· How can LCCs choose the best partner? What are the ingredients of a successful partnership?

· How can airlines cater to a diverse demography through ancillary revenues?

· Improving conversion rates by implementing an attractive rewards programme

· How to compete more effectively against the OTAs and supplier direct with your non-air ancillary products

· How can LCCs take advantage of your “first kiss” status with your customers?

· What lies beyond the big 3 of cars, hotels and insurance-what can we lean about future customer needs?

Watch the discussion in full, here –

Gunnar Mägi, Development & Marketing Director, Estonian Air

Tara Naidu, Chief Commercial Officer, Air India Express

Robbert Jan Meerpoel, CEO, Holiday Cars Group

Bobby Healy, CTO, Cartrawler

Alex Blake, Vice President, Global Head of Travel Insurance, ACE Travel Insurance

Steven Greenway, Commercial Partner, Mango Aviation Partners

The 9th annual World Low Cost Airlines Congress is taking place in London from 17-19th September 2012. Check out the brand new speaker line-up of CEOs from WizzAir, Scoot, JetBlue and more, plus a full list of attending airlines.