Norwegian’s order a bet on the demise of SAS?

Analysts are saying that Norwegian’s enormous order of 222 new planes worth $2.1bn from Boeing looks like a bet on the demise of SAS, the struggling Scandinavian carrier.

Certainly something for discussion at September’s World Low Cost Airlines Congress where we’ve just confirmed Todd Wallace, Senior Director, Distribution Strategy, for Frontier (he’ll join the sales and distribution debate – gds vs direct connect).