With competition intensifying in Asia’s highly dynamic aviation industry, airlines are compelled to maximise all available revenue streams. Dr. Amin Khan of Malaysia Airlines captured it perfectly by quoting Lewis Carroll’s Through the Looking Glass in his presentation – "It takes all the running you can do just to keep in place."
Learn from Dr. Khan’s insights on how Malaysia Airlines keeps innovating its strategies to maximise various revenue channels. Learn how to make merchandising relevant to your customers by understanding their preferences and distributing through the correct channels!
Don’t be left behind by your competitors! Join us at Marina Bay Sands, Singapore from 19 – 21 October for Aviation Outlook Asia 2011 and stay up to date with latest trends in the industry.