Will low cost #airlines in #India replicate domestic success on international routes?
The success of tourism industry and low cost airlines in India is interdependent. It has actually allowed customers to fly to their dream destinations at the affordable costs. In order to capitalise on this opportunity and tackle the competition, Jet Airways is now planning to introduce low cost flights on international routes.
It seems that the low cost airlines business has been welcomed by Indians. SpiceJet and IndiGo have already succeeded in the domestic market and are now planning to carry on that success to international routes.
Budget carriers will have to strategise on their network models and route developments as they will now compete with foreign low cost carriers. The strategies that delivered results in the domestic market may not deliver the same results in international market. While the budget carriers have enough tricks up their sleeves to attract domestic passengers, they will face an entirely different breed of challenges on international routes.
In a nutshell, focusing on customer service to gain customer loyalty may not be the only unique selling proposition (USP) for Indian low cost airlines. They will have to be prepared to face larger competition in international market. It is still uncertain if the budget carriers are able to survive and succeed in international market.
To know more about strategies for low cost airlines visit Low Cost Airlines Congress 2011.