Are #business travelers target #customers for low cost airlines?

Business travelers should be the key target customers for low cost airlines. This is an obvious strategy which is already known to almost all budget carriers. In such case, they should try their heads on innovating plans to attract more and more business travelers.

Well, accessibility to information based on a user-friendly platform can be a possible way to attract customers. The low cost airline operators should understand that time is a critical factor for business travelers. In order to attract executives, it is important to develop a tool which will provide all information necessary for a traveler to plan their business tour. This information could be regarding places, possible options to reach destinations, nearby accommodation etc.

This might sound as a vague idea but practically it might serve the purpose of saving customer’s time in business tour planning. Hogg Robinson Group will possibly progress on this track with the launch of a travel management tools at the Global Business Travel Association’s (GBTA) annual convention between August 21 and 24.

To find more about ways to win business travelers visit the World Low Cost Airlines Congress.

Geoff Allwright, Head of Travel and Expenses UK at EADS UK, will be speaking on strategies to attract business travelers.