#lowcostairlines and mobile technology: leapfrogging innovation of in-flight entertainment

The evolution and sophistication of smart phones has sparked a new wave of innovation, allowing low cost airlines to offer new revenue streams at minimal cost.

Mobile technology has been significantly advantageous on the in-flight entertainment front – those that delayed investing in on-board screens have arguably gained an advantage as more people rely on their own devices for games. At the cost of installing wi-fi, airlines can generate revenues from the use of on-board internet on mobile phones.

This also opens up a world of new partnership possibilities. With sport leagues promoting their mobile subscription packages, imagine promotions where passengers can download an app and trial viewing services during the flight. This could be immensely helpful once baseball season begins, so even the most loyal sports fans will not have to worry about missing a game.

Low Cost Airlines World Americas will be hosting a panel on the future of ancillary revenues with leaders from Gol, Spirit and Viva Aerobus – come join us in Miami this May and learn how these companies are using mobile commerce to shape and strengthen their businesses.